Each of our products has its own personality: TLOTLO is about money, ORC about health, Curio Earth about wonder. But a customer should always know they are with My African Dream. Our answer is a fourteen-pixel band on the left edge of every page.
The strip
The Ndebele strip is a narrow tile of terracotta, slate and white diamonds on MAD ink, repeated down the left edge of every MAD site and app. It is the MAD link across the whole estate: subtle enough to leave each product its own look, constant enough to be recognised at a glance.
- Every site carries the strip on the left and the MAD logo in the footer.
- Every app uses the same frame: MAD ink for the menus, terracotta for the accent, the strip beside it.
- Africa is always drawn as the true, solid map, never a stylised blob.
A brand is a promise repeated. The strip repeats it on every page.
One brand portal
Logos, colours, rules and kits live in one brand portal, so every product, partner and printer uses the same files. When the brand changes, it changes in one place.
Zuko Leonard Rabotapi directs My African Dream's brand and design.